- Toyota will launch its third season as the Official Automotive Partner of the NFL with a season of giveaways and challenges, support of flag football leagues on regional and national levels and a robust advertising campaign.
- The “All In. All Season.” effort will launch on Sunday with a commercial depicting fans (as well as several professional and ex-professional athletes) demonstrating their dedication to the sport through tailgating in bad weather, playing flag football and watching games in their garages.
- Toyota will also sponsor a season of giveaways during NBC broadcast and Peacock streaming coverage of NFL games (including “Sunday Night Football”) geared to in-game predictions, such as predicting second-half rushing or receiving touchdowns. Fans who make correct predictions will be entered to win prizes, including a grand prize of a Toyota Sequoia Capstone signed by Brock Purdy.
Toyota’s commitment to the NFL will also extend to supporting NFL Youth Flag Football leagues across the country. The carmaker will also bring back its Toyota Glow Up Classic black-light flag football game during the week leading up to Super Bowl LX in the San Francisco Bay Area. In that game, youth players will play under UV lights in glowing jerseys and gear.
“Few things rally people together and strengthen communities quite like football. This season, we’re all in on getting more kids on the field through NFL Flag, giving fans more ways to engage every week, and creating cultural moments that move as fast as the game itself,” said Dedra DeLilli, vice president, marketing communications at Toyota, in a statement. “NFL fans know the season is full of surprises — but they can count on us to bring excitement to them every week while investing in the future of football through supporting the next generation.”
