- Tostitos Dips has launched a collaboration with Hulu’s “Only Murders In The Building” that ties into one of the characters’ more quirky traits.
- The brand will release a limited-edition flavor, “Oliver’s Dip,” named after the character Oliver Putnam (played by Martin Short), who prefers to eat meals that involve dips.
- Due to the show’s genre, the “Oliver’s Dip” flavor will not actually be revealed, and the brand is inviting fans to try to solve the mystery before the show’s season 5 finale at the end of October.
“Oliver’s Dip” will also not be available in stores. Rather, fans can enter for the chance to win a kit featuring the dip and clues to solve the mystery flavor by commenting on a relevant post on the brand’s Instagram page.
Some of the clues include a “Dips with Dinner Menu” list of curated food pairings, such as steak bites, shrimp, chicken tenders and mozzarella sticks, that complement the dip’s flavors. The brand will continue to release clues on its social media channels throughout the show’s season, revealing the flavor on October 29 in conjunction with the season finale.
The dip is created without artificial flavors or colors, and the collaboration is meant to add “flavor and a hint of mystery to the everyday moments in life,” according to a statement from Jess Spaulding, vice president of brand marketing at Tostitos Dips parent PepsiCo Foods U.S., shared with Brand Innovators.
