Tom Gargiulo has joined PIM Brands as chief revenue officer (CRO).
In his new role, Gargiulo will lead PIM Brands’ end-to-end commercial strategy including brand demand creation, revenue growth management and domestic and international sales across its portfolio of brands which includes: Sour Jacks, Welch’s Fusions, Sun-Maid Chocolate Raisins, Welch’s Fruit ‘n Yogurt Snacks and multiple major licensing partnerships that will be launched in 2027.
“I’m thrilled to join PIM Brands at such an important moment in the company’s growth,” said Gargiulo, in a statement. “PIM has beloved products, deep consumer trust, and tremendous opportunity ahead. What drew me here is the commitment to connect strong brand building across the globe, with domestic and global world-class commercial execution to match. I’m looking forward to working with the team to accelerate expansion, strengthen key customer partnerships, and continue to elevate the company in the industry and in all market segments here and abroad.”
Gargiulo joins from Coca-Cola’s Advanced Hydration business unit, where he headed a portfolio that includes Bodyarmor, Powerade, Smartwater and Vitaminwater. Prior to Coca-Cola, Gargiulo drove transformational revenue and channel expansion at Kind, which drove an acquisition by Mars, Inc. He has also held the role of chief marketing officer of Danone’s Yogurt Business.
