- It doesn’t look its age, but Oscar Mayer’s Wienermobile is 90 years old this year, and the brand is celebrating with a partnership with Milk Bar.
- The two brands are combining their talents to take on the trend of “Hot Dog Cakes,” which are cake-like formations constructed out of hot dogs. In this celebratory version, the cake features Oscar Mayer hotdogs arranged in two tiers around Milk Bar’s signature birthday cake.
- The Wiener Cakes will be available for sale at Milk Bar locations in New York, Los Angeles and Chicago between July 31 and Aug. 2.
As one of the most recognizable branded vehicles on the road, the Wienermobile is an oft-requested guest at birthday parties and other celebrations. The Wiener Cake is a chance for fans to celebrate its milestone.
“After 90 years, the Wienermobile is just as special to Americans as it was in 1936, so it deserves a celebration equally as delightful,” said Molle Twing, senior brand manager for the Oscar Mayer Wienermobile, in a statement. “The Wiener Cake celebrates the milestone in delicious fashion, bringing fans something as unique as the iconic vehicle itself.”
