- The Farmer’s Dog is debuting a new campaign to promote its fresh dog food plan.
- Three new ads from Director Tucker Bliss will run across major broadcast and streaming platforms.
- The new campaign is focused on creating emotionally resonant storytelling that embraces the joy and humor in dog ownership.
Founded by Brett Podolsky and Jonathan Regev in 2014, the independent pet food company has raised more than $150 million in funding from various investors, which has taken the brand’s marketing to iconic NFL moments including the 2023 Super Bowl and the main season in 2024.
Following the brand’s Emmy-nominated “Forever” and “Referee,” this year the brand is showcasing dogs living healthy lives, fueled by its food.
“At The Farmer’s Dog, we’ve always believed in the power of authentic storytelling and celebrating dogs,” said co-founder Regev. “Our new campaign pushes that even further. With ‘Young Again,’ ‘The Jump,’ and ‘Great Hair,’ we’re highlighting those profoundly relatable, often humorous moments that define the bond we share with our pets, all while showcasing the life-changing benefits that come from feeding real, minimally processed food.”
