- 5-Hour Energy and fast-food chain Taco John’s are coming together once again to celebrate Cinco de Mayo with a new flavor of energy shot and hot sauce.
- The new flavor, Spicy Cinco de Mango, is a mango-habanero combination that will be available for a limited time in both stores and online. Consumers who purchase the energy shot will also get a mini bottle of the hot sauce as a free add-on. (Alternatively, the hot sauce will come free with the purchase of a “No Siesta Fiesta” bundle of tacos at Taco Johns.)
- The two brands previously partnered last summer on an “Inspired Energizing BBQ Sauce.” That successful pairing led to the latest partnership, according to company executives.
The launch of the limited-edition energy boosters is based in part on research that about one-quarter of millennial and Gen Z consumers bring their own hot sauce to restaurants, according to the companies. In keeping with that trend, and 5-Hour Energy’s distinct packaging, both the energy shot and the salsa are packaged in 2-fluid-ounce bottles, easy for on-the-go use.
“This portable sauce brings the vibrant, spice-filled flavors of Cinco de Mayo to life, no matter how or where you’re celebrating,” stated Kevin Flaherty, CMO of Taco John’s. “This sauce isn’t just about heat — it’s about capturing the adventurous spirit of our fans and delivering a fresh culinary experience that brings everyone together.”
