Nielsen estimates that 127.7 million viewers watched the Philadelphia Eagles play the Kansas City Chiefs on Sunday, making it the most watched Super Bowl ever.
This marks a 3.2% year-over-year growth over last year’s broadcast, which was the largest TV audience to date. The second quarter of the game saw the largest audience with an average of 137.7 million viewers between 8 and 8:15 p.m. ET.
The viewership data includes numbers from Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties. Last year’s 123.7 million viewers tracked audiences from the CBS, Univision and Nickelodeon broadcasts, along with Paramount+, CBS Sports and NFL digital properties.
Streaming viewership of the Super Bowl also reached a record high with 13.6 million viewers on Tubi and almost one million tuning in on NFL+ or other NFL platforms.
