- State Farm, T-Mobile, Hilton, Lexus, Wayfair and Clorox are among the 19 brands that will be hosting activations at NBCUniversal’s BravoCon in Las Vegas November 14-16.
- The weekend event at Caesars Forum will bring together 150 Bravo stars and 50+ live events including branded lounges, a red carpet and makeover moments and a shopping experience.
- The event, which is in its fourth year (after skipping last year), will also include a shoppable experience – Bravo Bazaar. Fans can shop the event in person or through streaming on Peacock, Bravo or through the BravoCon Shoppable Microsite.
Debuting in 2019, BravoCon is the ultimate fan experience for viewers of shows like The Real Housewives and Top Chef.
“This year, our Advertising & Partnerships team collaborated with 22 sponsors – including 15 new to BravoCon – to produce nine custom activations, up 125% year over year,” said Kim Faver, SVP, brand partnerships, advertising and partnerships, NBCUniversal. “Nearly every partner is delivering a commerce-enabled experience, blending entertainment and engagement in ways that resonate with Bravo’s passionate audience. Beyond the in real life experience, we’re extending brand storytelling across Peacock, social, and live events to meet fans wherever they are.”
The event offers brands an opportunity to get in front of these consumers with specialized experiences that tap into the roster of talent involved in these shows. For instance, consumers can check out the custom Lexus Glam LX, get touch-ups and meet Real Housewives Meredith Marks, Tamra Judge and Heather Dubrow, then film their own red-carpet shots. T-Mobile is making its BravoCon debut as a presenting sponsor with special experiences and the Club Magenta, where Summer House stars Lindsay Hubbard and Kyle Cooke will make an appearance.
“At T-Mobile, we’re on a mission to be the best at connecting customers to their world, and BravoCon is the ultimate stage to do just that,” said Kari Marshall, vice president of media at T-Mobile. “In one of the biggest entertainment capitals on the planet, we’re thrilled to be part of this major cultural moment – bringing Bravo fans even closer to the stars they love. And this is only the beginning – we’ve got plenty more in store for fans, so stay tuned.”
State Farm will bring fans into the homes of “Southern Charm” stars – Craig Conover, Madison LeCroy and Patricia Altschul – via livestreams and give away limited-edition embroidered Charleston-inspired swag.
“We’ve been part of BravoCon since day one, showing up right where fandom and pop culture collide,” said Alyson Griffin, head of marketing at State Farm. “Creating meaningful experiences and building genuine connections with fans in the spaces they care about most is what we’re all about. That’s why we’re back again this year with the Bravohood, ready to add to the unforgettable moments our brand is known for and spill the tea with some of our favorite Bravolebs and Jake from State Farm!”
Carnival Cruise Line will host an interactive experience that shows fans how to make the most of the high-seas, including a visit from Real Housewife Whitney Rose. Hilton is back for a second year to host a VIP Lounge. Nexxus is hosting a styling suite. TRESemmé is partnering with Vanderpump Rules star Ariana Madix and offering glossy hair treatments and a photo opp at the Bravo-themed slot machine and roulette table. Vaseline is bringing “Summer House Oasis” to life with samples and a visit from Amanda Batula.
Wayfair is hosting a home makeover with Real Housewives Heather Gay, Melissa Gorga, Shamea Morton and Bozoma Saint John and sponsoring the Bravolebrity Shop Off on Saturday. Clorox will keep things clean and TJ Maxx will dial up the fashion with Real Housewife Emily Simpson.
