- State Farm has dropped a new campaign for the NFL season that pushes the brand’s ongoing tag line that having insurance isn’t the same as having State Farm.
- In the four new spots, Jake from State Farm creates a personalized ad to highlight how State Farm offers personalized insurance.
- The effort includes several new ads starring NFL stars Patrick Mahomes and Andy Reid, who are regulars in the brand’s ads, along with emerging football talent including Cam Skattebo and Fernando Mendoza.
Sports marketing is a key business for the State Farm brand and the NFL season is one of the biggest for the company.
This season, the brand is showing up in its usual humorous way to highlight how the company’s services are personalized within a crowded category. In one spot, Jake from State Farm comes together with Mahomes and Reid reunite on a personalized spot created specifically for a customer named Ashley, which highlights her love for football and dogs. In another spot made for Mike in Texas, Mahomes brings people from Mike’s life together in the ultimate personalized ad.
