Vivian is a GM-minded marketing executive with 20 years of experience in e-commerce, digital media, retail and analytics. She is the VP of E-Commerce at GNC where she is responsible for the P&L across DTC, Marketplaces and Social Commerce. In her current role, Vivian takes a consumer-first approach to driving growth.
Previously she led the Direct to Consumer channel across Clorox’s portfolio of CPG brands driving revenue and digital transformation for the enterprise. Vivian earned her bachelor’s degree from the University of Texas at Austin and MBA from the Kellogg School of Management at Northwestern University. She has been a featured speaker for ANA, AdWeek, NRF and more.