Vicki Hormann is Executive Director, Marketing overseeing Digital Commerce of Applebee’s® Grill + Bar and Fuzzy’s Taco Shop. A seasoned leader with more than 20 years of experience, Vicki manages and develops an industry-leading team of experts to drive Applebee’s $1 billion line of off-premise business through innovation and technology, in addition to overseeing Fuzzy’s Taco Shop’s digital commerce strategy. Under her leadership, her team is laser-focused on delivering the ultimate guest experience outside of the restaurant dining room, while supporting franchise partners’ financial growth, and creating digital touchpoints through CRM to build brand loyalty. She and her team work on behalf of both Applebee’s and Fuzzy’s Taco Shop to support their franchisees, who operate more than 1,500 Applebee’s restaurants nationwide and more than 100 Fuzzy’s Taco Shops.
Throughout her career, Vicki has worked for both franchisors and franchisees for brands including Little Caesars Pizza and Buffalo Wild Wings, prior to joining Applebee’s and Dine Brands Global.