Valerie Kubizniak - Brand Innovators

Valerie Kubizniak

Global Chief Marketing Officer, KFC

Val Kubizniak is Global Chief Marketing Officer for KFC and Managing Director for Asia and India. A culturally driven growth leader, she is known for shaping bold brand agendas, unlocking new market potential, and building high-performing teams across diverse geographies.

With deep international experience, Val previously served as General Manager and Chief Marketing Officer for KFC Asia, where she strengthened the brand’s cultural relevance and accelerated its evolution across dynamic, fast-growing markets. Her leadership is grounded in insight-led strategy and a passion for connecting brands meaningfully with consumers.

Since joining Yum! Brands in 2007, Val has built a reputation for delivering sustained growth while cultivating strong partnerships and brand love. She began her career in Australia and has taken on a range of leadership roles across markets, consistently combining commercial rigor with creative ambition.

Prior to Yum! Brands, Val held marketing roles with global FMCG leaders including Unilever, Campbell Arnott’s, and Mars Inc. in Ireland and Australia, building a strong foundation in brand building and consumer strategy.

She holds a Bachelor of Commerce and a First Class Honours Master’s in Business Studies from the University of Galway, Ireland.

Outside of work, Valerie finds inspiration in global travel and food culture, enjoys exploring emerging trends and new restaurants, and is a proud supporter of the Irish rugby team.