Tatiana Kuzmowycz is Vice President of Brand at WHOOP, the human performance company, where she leads creative, content, product marketing, and social. She is responsible for shaping WHOOP’s brand vision, defining its cultural meaning, aesthetic expression, and strategic positioning as the category leader in performance wearables. Her work lives at the intersection of wellness, storytelling, and innovation, bringing WHOOP’s mission to life for a global audience.
Before WHOOP, Tatiana was Global Creative Director at ClassPass, where she built and led a multidisciplinary team across brand, growth, and B2B marketing for the world’s largest fitness network. She began her career in brand strategy at Viacom’s in-house agency, Catalyst, where her work earned top industry honors.
Tatiana holds a B.A. in English Literature and American Studies from Brown University. She lives in Brooklyn, which she’s proudly called home for nearly two decades.