Who Are We
Never Have I Ever is a fast-growing, AAPI woman-founded beauty brand reimagining press-on nails as wearable art. Founded by Jess Wu and Susana Chen, the brand partners with emerging creators and cultural icons — from independent artists to The
Met, Miffy, and Peanuts — to transform nails into a platform for self-expression and storytelling. With 4.7x year-over-year growth, 2,000+ weekly units sold, and an upcoming primetime feature, NHIE is proving that beauty can be affordable, scalable, and artist-powered.
Three Key Messages
The First-Ever Art-Licensed Press-On Nail Brand
NHIE pioneered the intersection of art and beauty, offering licensed artwork as reusable, salon-quality nails.
– Collections are wearable canvases, creating individuality, authenticity, and a direct connection to artist narratives.
– Partnerships range from emerging illustrators to globally recognized institutions and characters.
Scaling a New Category in Beauty
– One of the fastest-scaling beauty startups, growing 4.7x year-over-year. – Over 2,000 units sold weekly on a lean operations model that proves press-ons are a scalable, mass-market category.
– National spotlight moments, including Shark Tank and primetime features, signal market readiness and momentum.