Simon is responsible for all commercial relationships and operations for Flashtalking by Mediaocean in EMEA. Before joining the Mediaocean team, Simon spent three years establishing Flashtaking’s Australian office and drove its rapid expansion across the wider APAC region. Prior to that, he worked in London as an Account Director and latterly Director of Ad Operations for Flashtalking, helping to shape the company’s digital ad management and analytics technology. Simon is highly experienced in creating the best ad tech strategy to meet sophisticated advertiser requirements. Before joining Flashtalking in 2007, he worked in Ad Operations at ad technology company Tangozebra, acquired by DoubleClick in 2007.