Shannon Lee - Brand Innovators

Shannon Lee

Chief Executive Officer, Bruce Lee Enterprises

Shannon Lee is the CEO and Owner of Bruce Lee Enterprises (BLE), the Founder and President of the Bruce Lee Foundation (BLF), an Author, Producer and Speaker, and the daughter of martial artist and cultural icon Bruce Lee. Shannon manages BLE, a global licensing business with offices in Los Angeles and Shanghai and which serves a community of more than 50 million fans worldwide. Through the BLF she focuses on youth mental wellness programs based in the teachings of her father. Her first book, Be Water, My Friend, offers insight into how to use her father’s philosophies toward a more fluid life and has been an editor’s pick and popular choice for teaching curriculums in both high schools and universities. In 2025 Shannon released a fantasy YA novel called Breath of the Dragon (a NYT bestseller)which she co-authored with the talented Fonda Lee, with book two of the duology due to be released October this year. Shannon also hosts the short form podcast A Little Leeway and the Bruce Lee Podcast , available where most podcasts are found. She Executive Produced the series Warrior, 3 seasons now streaming on HBOMax. She and her team also have several more film and tv projects in development. To connect more with Shannon, follow her on IG and FB @therealshannonlee, on www.brucelee.com and @brucelee (on most social platforms) as well as www.bruceleefoundation.org and @bruceleefoundation to support her public charity initiatives!