Sarah Zurell is a brand builder, growth strategist, and entrepreneur-turned-fashion executive with a track record of success across Retail, E-commerce, and Tech. As Chief Marketing Officer at Chinese Laundry, she’s led a digital and brand transformation—modernizing Shopify, increasing ROAS, and cutting operating costs—while elevating brand visibility through an influencer-first strategy that’s landed icons like Taylor Swift and Shakira in the shoes.
Previously, Sarah co-founded Eternal Fleur and Pavemint, where she drove operations, strategic partnerships, fundraising, and product development.
Outside of work, she serves as Board Chair of the Hollywood Chamber of Commerce, where she helps steer one of SoCal’s most ambitious rebranding efforts—and occasionally hands out stars on the Hollywood Walk of Fame.