Sarah Robson is Senior Marketing Manager for Coors, where she helps shape the strategy and marketing behind some of Canada’s most iconic beer brands. Passionate about understanding people and culture, Sarah focuses on creating campaigns and experiences that connect with consumers in meaningful ways while driving business growth.
Throughout her career, Sarah has built a reputation for combining strategic thinking with creativity, using consumer insights to solve business challenges and keep brands relevant in an ever-changing landscape. She has helped bring to life some of the industry’s most high-profile marketing initiatives, including Big Game campaigns, global brand platforms for Coors Light and Coors Original, major innovation launches, and integrated marketing programs designed to strengthen brand equity and accelerate growth.
Sarah enjoys working across teams and disciplines to turn ambitious ideas into impact, leading work that spans brand strategy, innovation, partnerships, and integrated marketing. A former varsity ice hockey player, she credits sport with shaping her collaborative leadership style, competitive spirit, and passion for high-performing teams. Whether on the ice or in the meeting room, Sarah thrives on bringing people together to achieve a common goal and create meaningful results.
She believes the best marketing starts with a deep understanding of consumers and succeeds when it sparks genuine connection.