Sarah Craig is Head of Integrated Media at Naterra International, where she leads global media, digital, and influencer strategy for Tree Hut, America’s #1 body exfoliation brand, and legacy brand Baby Magic. With experience across both agency and brand sides, Sarah has built award-winning campaigns for globally recognized brands and challengers across CPG, QSR, and Beauty/Personal Care, including Hero Cosmetics, Subway, Bombay Sapphire, and Shiseido.
A champion of precision marketing, Sarah excels at creating flywheel strategies that strengthen brand engagement, drive multi-channel growth, and deepen brand loyalty. She credits her ability to energize communities and subcultures to her experience leading high-impact campaigns and partnerships in sports and athlete marketing – from official league sponsorships with the NBA, Toronto Raptors, and UConn Women’s Basketball, to Tree Hut’s national 2026 Super Bowl commercial.
Originally from Toronto and now based in Dallas, Sarah holds a degree in Film, Media & Communications from Queen’s University and studied Public Relations, Advertising, and Applied Communication at Parsons School of Design – The New School. She brings a global perspective to her work and is committed to advancing the industry through knowledge-sharing and inclusive brand storytelling.