Sara Mitzner is a brand and marketing expert. She currently works for AS Beauty on their portfolio of brands (Laura Geller Beauty, Bliss, Cover FX, Mally Beauty, and Julep Beauty) providing strategy and idea conception on everything from brand mission and identity to brand partnerships, advertising campaigns, influencer and affiliate marketing, public relations and social media. She co-founded Pajamas For All, a size-inclusive sleepwear brand, and House of Glue, a ready-to-hang art business. Previously, she was the VP of PR & Social Media Marketing at FullBeauty Brands. Prior to FullBeauty, she held the role of VP of Creative & Branding at leading swimwear brand Swimsuits For All.
A veteran fashion editor and content strategy expert, Sara’s expertise is based on almost two decades of experience in the print and e-commerce arenas with a proven track record of driving traffic and delivering results. She was named a Top Woman in Marketing (2023) in the Idea Guru category, produced by Chief Marketer and named by PRWeek on their 40 Under 40 list (2017), recognizing her work as a trailblazer in public relations. Sara has been a key player in securing long-term strategic ambassadorships with talent, brokering exclusive contracts with supermodel Ashley Graham, Fran Drescher, Patricia Heaton, and many others. She has concepted highly successful and award-winning ad campaigns garnering billions of impressions and many noteworthy press mentions.
As a thought leader in both the body positive and age-empowerment community, Sara has been interviewed by various outlets such as WWD, The Huffington Post, Yahoo.com, Glossy, Bustle, Glamour and more. Prior to joining Swimsuits For All, Sara held the position of editor at O, The Oprah Magazine and worked in the editorial department at Complex.
Sara is a graduate of the University of Michigan with a Bachelor of Arts in English Language & Literature and received a Certificate in Publishing from New York University. She currently resides in Williamsburg, Brooklyn.