Sampo Salonen

Global brand and communications leader with 10+ years of experience driving growth in jewelry, luxury, and beauty. Proven track record building breakthrough GTM strategies and consumer engagement frameworks. At Pandora, I’ve led the $2B flagship core collection and global Lab-Grown Diamonds campaigns as part of the brand transformation journey, delivering double/triple-digit growth and increasing cultural relevance with Met Gala activations and creating a new earned and paid full funnel strategy presented and signed off by CEO. At L’Oréal, I led the 360 content strategy and drove global and local activations and ambassadors across Western markets and Asia.