Sabrina Callahan serves as Senior Vice President and Chief Digital & Marketing Officer at Southwest Airlines. In this role, she leads the Company’s digital, eCommerce, marketing, media, and brand strategy, with a focus on delivering seamless, Customer centric experiences across channels.
Sabrina brings more than 15 years of experience driving growth and transformation across eCommerce, brand, and marketing for some of the world’s most recognized companies, including Hilton, Walmart, and AT&T. Throughout her career, she has launched and scaled eCommerce businesses, led end-to-end omni-channel customer experience transformations, and modernized brands to drive long-term growth.
She is known for building high-performing teams and for her Customer-obsessed approach to innovation, consistently delivering strong brand value and sustained eCommerce growth. Sabrina believes continuous innovation, grounded in a deep understanding of Customer needs, is essential to driving durable business results.
Sabrina is based in Dallas, where she lives with her husband, Eric, and their three children.