Ryan Bares (BARRS) is the global influencer and advocacy programs manager at IBM, where his team builds high-impact partnerships with creators and emerging platforms to amplify major brand moments and drive business outcomes. With more than a decade of experience in communications and digital strategy, he specializes in translating influencer marketing for the enterprise blending cultural relevance, data-driven insights, and a relationship-first approach to elevate B2B storytelling. A proud Wisconsin native now based in Austin, Ryan spends his time outside of work with his family… usually in pursuit of great queso.
Ryan Bares
Global Social Influencer Marketing Manager, IBM