With more than 11 years’ experience in media buying, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their television & digital buys across A+E Networks. In addition, she works closely with partners like Clypd, Amobee, iSpot & Data + Math to enhance supply and to help deliver business outcomes as part of advertisers linear/digital buys. Roseann is passionate about the need to continue to change currency and follow the mission to defining true audiences. Before joining A+E Networks, Roseann was at Carat for over 10 years, where she was most recently the VP, Group Director on General Motors, overseeing video investment and leading their audience buying strategy.