Rose Ferraro is SVP & General Manager of Advertising at Rockbot, where she leads the company’s advertising and retail media business across in-store TV, audio, and digital signage. She is responsible for building and scaling a high-growth division that connects brands with consumers in real-world environments, where attention is high and decisions are made.
With a career spanning early search, social, digital publishing, and video, Rose has consistently been at the forefront of emerging media. Today, she focuses on helping brands and retailers unlock the power of physical spaces as media channels, transforming everyday environments into platforms for engagement, storytelling, and monetization.
Rose brings a strategic perspective on how context, environment, and real-time moments influence consumer behavior, and how brands can show up in ways that feel relevant, additive, and impactful. Her work sits at the intersection of retail media, DOOH and experiential marketing, driving new models for how brands connect with customers in the real world.