Roderick has spent several years with Diageo, currently serving as Vice President of Casamigos, leading long-term brand strategy and marketing on brands within the company’s spirits portfolio. Notably, he helped deliver the growth agenda by launching new products CÎROC Flavors, Crown Royal’s Black variant, and Captain Morgan Long Island Iced Tea. Roderick is the former Vice President and General Manager of Nike NY. As head of one of Nike, Inc.’s key cities, Roderick led a large (200+) cross-functional team in New York focused on Consumer Insights, Brand and Digital Marketing, and Marketplace execution. He has also driven strategic marketing initiatives and built brands within Madison Square Garden Company, as well as PepsiCo North America. During his time with both organizations, he gained a wealth of expertise in traditional and digital marketing, advertising, media planning, strategic partnerships, and influencer marketing.
Roderick earned an Executive MBA from Duke’s Fuqua School of Business and holds a bachelor’s degree in marketing from Howard University. His favorite cocktail is The Casamigos Mule.