Rebecca Thompson is a dynamic marketing executive with two decades of experience building beloved food brands — from mature category turnarounds to high-growth ventures. She currently serves as Vice President of Marketing, Frozen Asian at CJ Schwan’s Company, where she sets the vision and long-range strategy for a multi-brand portfolio that includes bibigo and Pagoda.
Bibigo is one of the world’s fastest growing Korean food brands. Originally built in South Korea by CJ CheilJedang, bibigo has expanded into a truly global platform, with a presence across North America, Asia, and Europe. Rebecca leads the strategy to grow bibigo’s footprint in the U.S., translating a globally recognized brand and authentic Korean culinary tradition into everyday meals for American consumers.
Before her current role, Rebecca spent more than 17 years at General Mills serving in leadership roles on brands including Pillsbury, Blue Buffalo, Old El Paso, Green Giant, and Yoplait, with deep expertise in brand management, B2B marketing, and portfolio and innovation strategy.
Rebecca is known for inspiring teams with a compelling vision grounded in deep consumer insight, and for building high-performance cultures that deliver results. She speaks on brand strategy, portfolio innovation, and bringing global brands to new markets in the CPG industry.