Rebecca Panico leads Global Media, Engagement & Partnerships at Hilton, where she oversees the connected
marketing strategies that shape how Hilton builds demand, deepens customer relationships, and earns
relevance with travelers around the world.
Across Hilton’s portfolio of brands, Hilton Honors, and co-brand initiatives, Rebecca’s team brings together
media, social, creator and influencer strategy, customer relationship marketing, and strategic partnerships to
create more integrated and impactful consumer experiences. Her work reflects a modern approach to brand
building, one that connects data and creativity, paid and earned attention, cultural relevance and commercial
performance.
With more than two decades of experience building global brands and performance-driven marketing
programs, Rebecca has led high-impact media and engagement strategies across hospitality, financial
services, B2B, and consumer marketing. Prior to Hilton, she oversaw brand media strategy for Capital One,
where she led major initiatives across Consumer Bank and B2B lines of business, including the national media
rollout of its digital direct bank.
Rebecca serves as an active Board Member of the MMA Media & Data Board and participates as a client advisor
for several major media organizations, bringing an industry-wide perspective on the future of media,
customer engagement, partnerships, and modern brand building.