Rebecca is the Director of Cultural Intelligence at Paramount Advertising. She has over ten years of experience analyzing cultural, audience, and social research to help brands identify marketing insights, solve problems and spark creativity.
As a curious mind (and chronically online individual) she brings her affinity for decoding culture to Paramount after years on the creative agency side. At We Are Social, Rebecca led the Cultural Insights offering in the US office — a team of analysts and strategists designed to track cultural narratives and discern a brand’s role within those narratives.
When she’s not scrolling or listening to podcasts, you can catch Rebecca in the audience of the latest Broadway show or crossing her fingers for a decent NY Giants season.