Raja Rajamannar is chief marketing and communications officer for Mastercard and serves as a member of the company’s executive leadership team and management committee.
Over the past decade, Raja has transformed Mastercard into one of the
top 10 most valuable brands in the world. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs that embrace emerging technologies.
A Wall Street Journal-bestselling author, Raja is a frequent speaker and media commentator. His book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers,” has become a touchstone for marketing leaders and academics around the world.
Under Raja’s leadership, recent innovations have earned Mastercard recognition as the world’s No. 1 audio brand four years in a row, as well as accolades from Disability:IN, Fast Company, Cannes Lions and other prestigious organizations. The transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management.
He is president of the World Federation of Advertisers (WFA) and on the boards of the Association of National Advertisers (ANA), The Ad Council and Yale School of Management Consumer Insights Council. He serves on the board of PPL Corporation and is also on not-for-profit boards including Bon Secours Mercy Health, New York City Ballet and Cintrifuse.