Rachel Goldflam is the Chief Marketing Officer of Sneex, the footwear startup founded by Sara Blakely, the visionary behind Spanx. Since joining in June 2025, she has led global marketing, creative strategy, and e-commerce to guide the brand through its next stage of growth.
Previously, Rachel served as Senior Vice President of Brand Marketing at Veronica Beard, where she oversaw global marketing strategy across integrated communications, brand and channel marketing, and creative development. Before that, she spent nearly 14 years at David Yurman, most recently as Vice President of Marketing and Communications, and earlier held marketing roles with Burberry, Dolce & Gabbana, and Calvin Klein.Rachel is a member of the women’s executive networking group Chief and was named to the Marketers That Matter “Marketers to Watch” series, in partnership with The Wall Street Journal, in December 2024. She earned her Bachelor of Business Administration in Marketing from the University of Wisconsin–Madison and lives in Manhattan with her husband and two daughters.