Rachel Adams thrives at the intersection of media, technology, and consumer behavior. As a Team Lead for Client Partnerships at Ibotta, she leads the team who helps brands navigate the complexities of the modern performance marketing ecosystem to drive measurable results.
Throughout her career, Rachel has held leadership roles at industry-shaping platforms including Twitter, The Weather Company, and BuzzFeed. Known for being a growth-minded leader, she has a proven track record of building high-performing teams and fostering deep rooted relationships across retail and CPG brands. Whether scaling new divisions or driving adoption of emerging performance products, Rachel is a dedicated advocate for building cultures of accountability and staying ahead of the shifting digital landscape.