Peter Osarimen Ukhurebor’s journey through the Advertising and Tech industries is indeed inspiring, marked by his unwavering commitment to addressing the under-representation of Black creators on the global stage. His role as the Founder and convener of Black At, also known as Black at Cannes, showcases his dedication to fostering systematic change by providing a platform for Black creatives and professionals to thrive.
Beginning his career as an Art Director at 141 World, an Ogilvy agency, Peter amassed over 18 years of experience in the industry. Transitioning to brand management, he collaborated with renowned agencies such as Jupiter Drawing Room and GTB at Ford, a WPP agency, where he refined his skills and expertise.
Peter’s leadership as the Managing Director of UniWorld Group Inc, the largest Black-owned advertising agency in America, has been pivotal in extending the agency’s footprint to Africa. Guiding UniWorld to become the first Black-owned agency to achieve global recognition, Peter facilitated growth and engagement through strategic initiatives and partnerships, cementing UniWorld’s status as a key player in the industry.
Motivated by his passion for excellence and a commitment to promoting diversity and inclusion, Peter envisioned and spearheaded the creation of Black At. This web and app-based platform serves as a global creative hub for Black creators to connect, collaborate, and conduct business. Through educational panels, B2B meet-ups, and fireside chats, Peter ensures that Black culture is not only elevated but celebrated on the world stage.
Peter Osarimen Ukhurebor’s dedication to empowering Black creators and driving systemic change in the advertising and tech industries is truly inspirational. His contributions continue to have a profound impact globally, inspiring others to follow suit in fostering diversity, inclusion, and equity within these industries.