Patty Morris is a Marketing Executive at State Farm, where she oversees the marketing strategy; campaign management; paid, earned and social media; brand management; and creative development.
An award-winning marketing thought leader, Patty has 25 years of experience at State Farm in various brand strategy, advertising and marketing roles. She was instrumental in State Farm’s brand refresh and has a proven track record in guiding strategic and creative development for the brand, including the creation and evolution of Jake from State Farm. Under her leadership, the brand has built and executed iconic campaigns, including Discount Double Check, Chris & Cliff Paul, Magic Jingle, #StateFarmStadiumChallenge, and, most recently, Agent State Farm, which won USA Today’s Ad Meter for Super Bowl 2024.
To build brand awareness and preference among the dynamic young adult market, Patty has pioneered efforts on emerging platforms, including the Metaverse and TikTok. She has also successfully implemented influencer marketing and brand collaborations, and has established State Farm as a top non-endemic brand in industries such as sports and gaming. In 2024, Patty was selected to serve as a Cannes Young Lions Team USA advisor.
She holds a bachelor’s degree from the University of St. Francis and a master’s degree in management from The American College.