Ovidio (Ovi) Vitas is an operating executive and business transformation leader with more than 25 years of experience leading large-scale customer, technology, and organizational change across public companies, private equity-backed organizations, and founder-led businesses.
He currently serves as Executive Vice President and Chief Marketing Officer of financial services and insurance distribution leader AmeriLife, where he leads enterprise marketing, digital product, analytics, communications, and brand strategy across a portfolio of more than 100 affiliated companies. In addition to overseeing enterprise marketing and commercial initiatives, he established the company’s direct-to-consumer business and built centralized marketing, data, and technology capabilities designed to support scale across the organization.
Previously, Ovi served as Executive Vice President and Chief Brand and Digital Officer for Marriott Vacations Worldwide (NYSE: VAC), where he led a global organization responsible for brand, digital, marketing, business intelligence, and customer experience across more than 120 resorts and seven global brands, including St. Regis, Ritz-Carlton, Marriott, Westin, and Sheraton. During his tenure, he led large-scale digital transformation initiatives, organizational integration efforts, and technology modernization programs supporting the company’s growth and operational objectives.
Throughout his career, Ovi has held leadership positions with globally recognized organizations including EA SPORTS, Warner Bros., Reebok, NBC, and AOL Time Warner, leading initiatives spanning brand strategy, digital product development, customer acquisition, strategic partnerships, analytics, and commercial growth.
In addition to his operating roles, Ovi has advised growth-stage businesses and worked closely with boards, investors, and executive teams on growth strategy, customer acquisition, brand portfolio management, technology modernization, and enterprise value creation. His experience spans financial services, hospitality, media, gaming, and consumer products.
Ovi earned a Bachelor of Science in Human & Organizational Development from Vanderbilt University and an MBA from Cornell University, including international study at ESADE Business School in Barcelona, Spain. He is fluent in Spanish.