Nicole Williams is a Director of Brand Partnerships at Universal Music Group, specializing in creating strategic partnerships between brands, artists, and culture. With experience spanning music, entertainment, hospitality, and consumer marketing, she develops innovative programs that help brands build relevance and engagement through the power of music. Previously based in Los Angeles and now in London, Nicole works with global brands to drive impactful partnerships, business growth, and cultural impact.
Nicole Williams
Director, Brand Partnerships, Universal Music Group