Nicole Peterson, Head of National Partnerships and Experiential Marketing for Lexus, is a seasoned event and sponsorship marketing professional with over 15 years of experience leading high-impact partnerships for brands like Raising Canes, Toyota and Lexus. Known for her strategic vision and creative execution, Nicole spearheaded groundbreaking initiatives with Toyota, including launching the Olympic and Paralympic partnership, and curated an impressive roster of over 30 athletes. Now leading experiential marketing and national sponsorships for Lexus, Nicole is guiding the brand through a dynamic and transformative phase—leveraging strategic partnerships across key pillars such as golf, culinary, travel, and health and wellness to elevate consumer perception and redefine the luxury automotive experience.
Nicole Peterson
Head of Experiential Marketing & National Partnerships, Lexus