Mimi Swain

Mimi Swain is the Chief Marketing Officer for Amazon Devices & Services, where she leads a unified growth and go-to-market organization across Alexa, Ring, Blink, Fire TV, Kindle, and eero. Her team connects product, sales, marketing, and demand generation to drive a more cohesive and customer-driven ecosystem at global scale.

Mimi spent more than a decade building and scaling Ring from an early-stage startup through its acquisition by Amazon, helping establish it as a leading home security brand. She built Ring’s global go-to-market organization from the ground up, aligning sales, marketing, and e-commerce while expanding internationally with a customer-first approach.

Prior to Ring, Mimi held senior leadership roles at Dyson and Sonos, launching flagship product categories and retail strategies. She began her career in journalism before moving into consumer technology, where she developed a deep interest in what drives customer decision-making.

Mimi is known for bringing teams closer to the customer and translating that signal into faster, more decisive action. She believes the strongest brands are built by staying relentlessly attuned to the people they serve.