Michael Reda is the Vice President, Omni-Channel Marketing & Insights for The Marzetti Company. In this role he oversees the company’s strategies and relationships across a range of core functions supporting the retail business growth agenda and go-to-market activations for key brands including Marzetti, New York Bakery, Sister Schubert’s, Buffalo Wild Wings and Chick-Fil-A among others.
Michael brings over 15 years of unique experience to his role with Marzetti, most recently leading eCommerce and Digital for UpWest, a retail startup. Prior to UpWest, Michael honed his skills with diverse experiences gained across roles on the brand management, agency and sales side working on or with brands like Chef Boyardee, Healthy Choice, Heinz Ketchup, Tidy Cats, Ore-Ida, Similac, Pedialyte, Bounty and DiGiorno.
Michael holds a BBA from Ohio University and an MBA from The Kelley School of Business at Indiana University. He resides in Columbus, OH with his wife, two daughters and dog, Rosie.