Meriel’ Peterich

Meriel’ Peterich is the Director of Social Marketing at Freshpet, where she leads the brand’s social vision and strategy, ensuring every story told reflects Freshpet’s mission to make pets’ lives better through fresh, healthy food. With over a decade of experience in the social media space, Meriel’ has built her career around helping brands forge genuine, purpose-driven connections with their audiences. At Freshpet, she’s helping redefine what it means for a brand to show up authentically, turning transparency, trust, and community into measurable growth. When she’s not shaping strategy or creating content, you’ll find her on the tennis court or relaxing with her Olde English Bulldog, Louie.