Melissa Wildermuth - Brand Innovators

Melissa Wildermuth

Global Creative Director, General Mills

Melissa Wildermuth is the Brand Experience Director, Culture, focused on infusing General Mills brands into culture and bringing culture into brands.  She is responsible for partnerships and licensing, cultural PR, and our mission to be a Force for Good across General Mills US brands.  She began her career at General Mills in 1997 and has served in a variety of marketing communication roles on a variety of brands.  Her current favorite General Mills product is Totino‚Äôs Pizza Rolls, which she prefers to eat straight up with a cold beer! She received her B.A. from the College of St. Benedict.