Meghan is the VP of Marketing at Purely Elizabeth, a modern wellness brand redefining breakfast and beyond with the natural channel’s #1 granola. She’s been recognized for launching the brand’s first beauty inspired limited edition granola and a partnership with Cha Cha Matcha at New York Fashion Week that became a viral sensation. Meghan brings a depth of experience leading brand marketing for other emerging, high-growth brands like OLIPOP and Vital Farms. She’s driven consistent double-digit growth for these challenger brands through culturally relevant campaigns, disruptive innovation and unlocking new channels of growth that prove the capacity for these brands to scale and become the next generation’s most beloved brands. Meghan is a classically trained marketer with robust experience modernizing billion-dollar brands for Fortune 100 companies like Nestle and Tyson and started her career in the advertising industry. She enjoys guiding startups in the next phase of scale as a lead mentor for SKU, the nation’s leading CPG accelerator. Meghan lives in Austin, TX, where her passion for health and wellness and brand storytelling has supported a thriving CPG community of emerging brands.
Social Media Handles:
LinkedIn: https://www.linkedin.com/in/meghanshookman/
IG: @purelyelizabeth.com
TikTok: https://www.tiktok.com/@purely_elizabeth