Mark Rooks - Brand Innovators

Mark Rooks

Vice President Creative & Entertainment, DICK'S Sporting Goods

Mark Rooks is the VP of Creative, Sponsorships, and Entertainment at DICK’S Sporting  Goods, where he leads innovative storytelling and brand partnership strategies. He  oversees the in-house content studio, Cookie Jar & A Dream Studios, and has executive  produced acclaimed content, including “The Turnaround” (Netflix) and “Adaptive”  (Peacock). Mark manages high-profile partnerships with organizations such as the WNBA  and LA28/Team USA to drive brand engagement and sales. A Cornell University and  Johnson School of Business MBA graduate, Mark is based in Sewickley, PA.