Mark Kirkham - Brand Innovators

Mark Kirkham

Chief Marketing Officer, International Beverages, PepsiCo

Mark Kirkham is Senior Vice President and Chief Marketing Officer of PepsiCo’s International Beverages business. In this role, Mark is responsible for global brand/category strategies and marketing programs for the beverage portfolio outside of the US. He previously was VP of PepsiCo’s sports, energy, and juice businesses where he led the integration of Rockstar Energy and the international expansion of Gatorade. Prior to rejoining the global team, Mark served as Head of Marketing and Innovation for Western Europe Beverages leading the overall beverages portfolio including brands such as Pepsi, 7UP, Lipton and Gatorade.

Prior to joining PepsiCo, Mark held various roles at P&G including global brand/portfolio management, new product development and regional marketing and brand activation in both the US and Europe. Early in his career, Mark held roles in research, consulting and marketing communications at firms including Nielsen and Forrester Research.

Mark holds a BS in Communications from Boston University and an MBA in Marketing from the University of Connecticut. He has lectured and taught courses on international marketing and global business strategy at Boston University, Georgetown University and Trinity College. Mark is based in Dublin, Ireland, loves sports, music, and travel. He has been married to his wife Jenn for twenty years and has two beautiful daughters.