Maria Ogundeji

Maria Ogundeji is an EU Social & Influencer Lead at Samsung Electronics, where she shapes influencer and creator strategy across 16 European markets — integrating talent, artists, and creators into flagship campaigns, cultural moments, and global brand platforms including the Olympics. With 8+ years spanning Samsung, Tinder EMEA, and leading creative agencies, Maria has built a reputation for translating cultural insight into measurable brand impact: delivering 2x industry-standard engagement rates, expanding reach by 40%, and architecting the EU-wide creator frameworks that define how brands show up authentically at scale. She is a sought-after voice on the creator economy, having spoken at Yahoo, Traackr, and Black History Month panels.