Lydia Daly heads Paramount’s Audience Impact and Intelligence team, leading a consolidated group of strategists and researchers. She specializes in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture. With a focus on human-first, consumer-led insights, she has launched groundbreaking studies that examine cultural signals, consumer shifts, market insights and behavioral trends. Her expertise in generational and life stage segments has helped Paramount and its clients connect with audiences on a deeper level. Lydia is committed to diversity, equity, and inclusion, exemplified by her team’s launch of “LGBTQ+ in America” and “Industry in Progress, studies that explore the lived experiences of queer youth and the state of inclusivity in the advertising industry.
Her leadership and foresight have been fundamental in guiding Paramount Advertising’s creative and marketplace strategy. She is an in-demand speaker at global technology/social media conferences and has received numerous industry recognitions.
Lydia has a BSc in International Marketing from Dublin City University and has continuously pursued ongoing learning and development through executive education programs at King’s College London, MIT, Yale and Harvard business schools.