Luis Esteter is a global marketing operations and transformation leader with more than 30 years of experience driving growth across multinational organizations. He serves as Global Senior Director, Head of Marketing, Alliances & Corporate Affairs Operations at HP, where he leads worldwide initiatives that modernize marketing execution, simplify operating models, and accelerate partner-driven growth.
Luis has led large-scale marketing transformation programs, including global workflow redesign, content operations modernization, AI-enabled asset creation, and partner investment optimization. His work focuses on turning complex marketing ecosystems into agile, scalable systems that improve speed, efficiency, and measurable business impact.
Throughout his career, Luis has held senior leadership roles across sales, category management, and marketing in Brazil, Latin America, and the United States, managing multi-billion-dollar business portfolios and enterprise-wide transformations.
Originally from Brazil and now based in Houston, Texas, Luis brings a global perspective to marketing innovation. He is passionate about building high-performing teams, simplifying complexity, and helping organizations perform while they transform.