As the Global Head of Brand Partnerships at Kraken, one of the world’s leading crypto exchanges, Lou Frangella is instrumental in shaping the future of digital assets through innovative brand collaborations. He leads strategy and negotiations for Kraken’s brand partnerships, creators, influencers, conferences, and events — cultivating powerful alliances that significantly enhance Kraken’s presence in the rapidly evolving market.
Since joining Kraken, Lou has spearheaded high-impact collaborations with organizations such as Williams Racing, Tottenham Hotspur, Atlético de Madrid, RB Leipzig, and Barstool Sports, which have driven steady growth for Kraken’s brand visibility and engagement through disruptive, educational experiences that resonate with diverse audiences.
Before joining Kraken, Lou held key positions in brand partnership strategy, marketing, and activation at Major League Baseball, BSE Global, The Howard Hughes Corporation, and American Express. A graduate of Fordham University (2013), he combines a solid academic foundation with a passion for advancing the digital asset space. Lou’s commitment to innovation and strategic partnerships continues to position Kraken as a leader in the evolving web3 industry, paving the way for future advancements.