Lindsey is the Head of Partnerships & Location-Based Experiences for North America at Hasbro, where she leads business development and strategic initiatives across the company’s iconic portfolio of intellectual properties. Her work spans two core areas: crafting innovative brand collaborations and developing immersive, location-based consumer experiences that bring Hasbro’s brands to life.
In Promotions, Lindsey spearheads creative, high-impact partnerships across beloved content-based brands such as Peppa Pig, Transformers, and My Little Pony; globally recognized toy lines including Nerf, Play-Doh, Furby, and Mr. Potato Head; and Hasbro’s world-class gaming portfolio, including Monopoly, Clue, Connect 4, and The Game of Life. These campaigns extend the reach and relevance of Hasbro’s IP across retail, loyalty, and entertainment-driven channels.
In Location-Based Experiences (LBE), she drives the strategic expansion of branded activations in physical spaces—from family entertainment centers and immersive attractions to experiential retail and food & beverage destinations. Her responsibilities span concept development, deal structuring, and partner collaboration, delivering scalable experiences that enhance brand equity and drive incremental revenue.
With over two decades of experience, Lindsey previously held senior roles in licensing, retail development, and partnership marketing at major film studios prior to joining Hasbro. Today, she plays a pivotal role in shaping the future of branded entertainment and fan engagement for one of the world’s most storied portfolios in play.