Laurie Lam is the Chief Brand Officer at e.l.f. Beauty, a multi-branded portfolio which includes namesake brand e.l.f. Cosmetics, e.l.f. SKIN, Well People and Keys Soulcare. She is responsible for strengthening e.l.f.’s branding and setting its strategy for growth across all categories, as well as championing their mission to make the best of beauty accessible to every eye, lip, face and paw.
With nearly 20 years of experience building global brands, she’s an accomplished business leader and dynamic marketer in the beauty industry. Prior to joining e.l.f. Beauty, Laurie was at L’Oréal USA where she has held several leadership positions within the group’s Professional Products Division and Consumer Products Division in the US, France and Asia-Pacific. Her experience spans across Marketing, E-commerce & Digital, Acquisitions & Business Development and Innovation.
Laurie Lam
Chief Brand Officer, e.l.f. Beauty